The marketeers strike back!

I saw this yesterday, thanks to my wonderful girlfriend who works in marketing. It looks like the second life message is getting more and more into the minds and indeed homes of those outside of the technology industry. So the brand is getting out there, but is the message?

The inevitable backlash to metaverse has begun. Beechwood do make some valid points regarding the fidelity of the experiene, I.e. Slow, clunky etc, but like many skeptics focus on where technology is today, rather than thinking about enabling the business of the future. Like with those who benefited from the .com boom, the ones who will benefit are those who can extend their core business into this new arena to offer an enhanced experience, not simply having a presence for the sake of it. So maybe the skeptisism is justified for now, certainly businesses should work out what they hope to achieve before jumping in, but lets not dismiss second life purely as hype. Yes its slow, yes its difficult to find what you want, yes the sex industry is the quickest and biggest adopter, but then 12 years ago you could say the same thing about the web...and that has turned out to be quite useful.